MARKET TO MILLENNIALS ACROSS CHINA

Drive awareness, engagement and UGC for your brand, product or event


HOW CAN MARKETERS USE LAUNCHPILOTS?


AWARENESS

Create buzz around your latest product or event by having millennials share your content with their peers.

Papa Johns drove 69,581 impressions in 2 weeks on their H5 minisite by partnering with influential running millennials in Beijing.

ACTIVATION

Get millennials to play a social media or minisite game, and recommend their friends to join in too!.

Sasa acquired 9,213 participants in their Q&A Weibo Game in 3 weeks by working with millennials in fashion.

USER GENERATED CONTENT

Leverage the creativity and social savviness of millennials to create content that resonate with their peers.

Otterbox partnered with creative millennials in art, film, and design and received 57 microfilms in 4 weeks.

Want to know what we can do for your upcoming campaigns?

Give us a Brief

Loved by over 50 brands and agencies


WHAT IS LAUNCHPILOTS?

We are a tech platform that helps marketers (including brands and agencies) market to millennials across China. We do this with three key ingredients:


Millennial KOL Network

We work with 10,000 millennial organization leaders in 200 cities across China. We cover 1,000 campuses, with a cumulative social reach of over 50 million millennials.

Sponsored Campaigns

Our KOLs mobilize their network to participate in Launchpilots campaigns. In exchange, they receive sponsorship to run events for their communities.

Tech-Powered Platform

We’ve developed millennial marketing technologies that help you identify, select and manage the KOLs to seamlessly deliver your campaign KPIs.

YOUR DAILY MILLENNIAL INSIGHT



Did you know that… 61% of Chinese millennials say they rely on friends to learn about new trends

Stay updated on the latest insights, trends, and the best practices on Chinese Millennial Marketing with our entertaining and informative weekly digest.