SO YOU WANT TO MARKET TO MILLENNIALS?

But traditional channels don’t work anymore, because...

They listen to peers

"61% of Chinese millennials say they rely on friends to learn about new trends"
- Edelman Survey

They pay attention to content, not ads

"91% of Millennials discover content while browsing social or content feeds, as compared to just 8 percent via search and 2 percent from direct sharing such as email."
- Adweek

And they’re all over the place

The top 36 universities in China are spread across 18 provinces. The rest of the 2400 are even more fragmented
Introducing...

Launchpilots' Peer-to-Peer

Content Sharing Platform

“Market to millennials by
having them share your brand’s content
to their friends “

Step 1: Content

Provide trendy, educational or just fun content for sharing. A conversion link is included with the content to drive high-quality conversions

Trendy: Otterbox
Content Format: WeChat Article
Capitalizing on the massive success of 琅琊榜 (eng: Lang Ya Bang; a popular Chinese drama), Otterbox published a WeChat article comparing the characteristics of their phone case and the drama's main character, Mei Changsu
Educational: Neat
Content Format: Facebook Post
Being a new mobile fintech app, NEAT created an informative website about personal finance to educate potential customers about the value of their app.
Fun: Papa Johns
Content Format: HTML5 Mini Game
To build awareness of Papa John's sponsorship of the Beijing Marathon, Edelman created an HTML5 Game where players dodged obstacles and collected pizza slices in order to win real-life prizes and discounts.

Step 2: Communities

Select communities that fit your target audience and introduce your content

If they find the content relevant, community members will share the content on their social media. In exchange, they receive sponsorship for their community’s projects and events

48,320

CAMPUS INFLUENCERS

48,320

CAMPUS INFLUENCERS

48,320

CAMPUS INFLUENCERS

Step 3: Conversion

Shares, clicks, and conversions are all tracked on a live brand dashboard

The dashboard provides insights on the highest-converting communities to help you optimize ongoing campaigns or recommend upcoming campaigns based on actual results

Why use Launchpilots?

Fast results

"Launchpilots is fast. The moment you enable a campaign, a customer gets results quickly. The university student “marketplace” is a very fragmented one and it takes a lot of effort to put your arms around it"
David Rosa
CoFounder
NEAT

Quality (Organic) Conversions

"you get real people engagement, from a comprehensive database of university communities all in one place"
Ashley Galina
Managing Director
Alarice Internationa

Actionable insights

"The platform was responsive and gave feedback based on student insights regarding what can and cannot be done."
Gigi Wong
Asst. Digital Marketing Supervisor
Fimmick

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